3 Startup Universe Visualization

Start-Up Universe

CS 424 Viewer's Choice Talk

Home About the Visualization Pros Cons

Pros of the Viualization

The Visualization in itself is very detailed and informative about the topic. Following are some points which make this is a good visualization

  1. Landing Page
    • The visualization has a landing page and does not overwhelm the user with information. The sectors are listed in bold and with different color and allows the user to choose whichever so he/she may please to go with.
    • The visualization has a how-to navigate simulation which gives a overview how to navigate the simulation. This is essential as the user might feel lost while checking out the page.

  2. About Page
  3. The About page gives information on where the data is coming from, which public API has been used, and gives information about the creator and the concept and design rationale behind the visualization. An user can always have follow up questions or maybe be interested in knowing more about the visualization and has that information right on the home screen.

  4. Color Scheme used
  5. The visualization has assigned unique colors to each of the 19 categories in which the start-up can exist. This allows the user to associate the start-up to a particular category. For example, Flipkart is given under e-commerce category and is colored green. Such subtle cues help the user relate to the sector in which he/she might be checking under.

  6. Filters
  7. The Visualization gives the user the ability to breakdown the data into various categories. The granularity level is astonishing and the breakup is very simple yet intuitive. The visualization allows to check out information about each filter yet keeps the layout same with the same comparison used everywhere. This helps the user to quickly relate to the visualization and the user can feel at home quickly.
      Following are the filters:
    • Sectors
    • Start-Up
    • Founder
    • Venture Capitalist
    • TimeLine

  8. Data displayed
  9. The huge amount of data has been broken up into various categories and is selectively shown. This allows the user to choose and navigate the visualization however he/she might like to.
    • Texual Data
    • The textual data for each founder, startup or venture capitalist shows up only when clicked. The data also shows different ways to contact the particular entity using social media or their headquarters or email address if available. There are also links for each entity to add or update information about themselves. The visualization also allows a particular entity to add or update data about themselves which helps keep the data relevant and fresh.
    • Graphical Data
    • Graphical data is relative and can be used to compare various rounds of funding with visual cues like arrow and raw data at the same time telling us more about it. Giving different options to the user to visualize is always good as people are diverse and may connect with a particular type of representation.
        Some of the visual cues and tweaks :
      • Raw Data for rounds of the funding
      • Relative size of the arrow indicating the size of funding
      • The concentratic circles are relative to the amount of funding received.
      • Each of the rounds of funding has a dotted line connecting the investor/VC and the founder to the startup and the round.
      • Search box for searching each filter
      • Scrollable timeline feature allows the user to actually go through the history of the investory or the founder.

    • Timeline
    • Timeline is one of the stellar feature of this visualization. The timeline is highly interactive and intuitive. This is also context aware. When an user is scrolling the visualization for a particular founder or venture capitalist, one sees the data peaks and recedes according to the year being investigated. If the event is closer to the year being investivated, it will peak. It also grows in size so that the user can check out the various concentratic circles which are representative of rounds of funding. This also allows the user to focus on a particular event in the timeline and check out the founders or the investors associated with that event. Also, some entities are bigger than the other and this encapsulation is highly helpful in abstracting out huge entities when comparing and exploring. For example, Facebook will mostly dwarf out most other startups with the various amounts of funding it has received but the timeline feature allows it to be abstracted out till the relevant year has been reached.